Hello, I’m Arup Chowdhury — a passionate digital marketer working across major social media platforms to help businesses grow their online presence and drive real results.From 2023 onward, digital marketing and social media marketing have become the backbone of brand visibility and customer engagement. Here are some key insights: 

Digital Marketing Growth:

Global digital ad spending crossed $626 billion in 2023, and is expected to reach nearly $700 billion by 2024.

Social Media Power:

Platforms like Facebook, Instagram, WhatsApp, LinkedIn, and YouTube continue to dominate for both personal connections and business marketing.

Marketing Trends in 2023:-

WhatsApp and Messenger evolved as powerful tools for business communication, automation, and customer service.